Case Study
Year: 2023 | Month: April-June | Volume: 7 | Issue: 2 | Pages: 65-69
DOI: https://doi.org/10.52403/gijash.20230210
Initiative of Hansu Towards Sustainable Development: Case Study of Amul Cooperatives
Dr Meenakshi Kharb
Assistant Professor, Management Education and Research Institute
ABSTRACT
The environmental problems like global warming, acid rain, air pollution, urban sprawl, waste disposal, ozone layer depletion, water pollution, and climate change. Now, it is imperative for organization to take initiative to reduce their impact. The pressure from a variety of stakeholders, most notably the customers, has led to an upsurge in this tendency in recent years. Companies must be aware of how social and ethical issues impact their operations.
(Alves, 2023) In financial year 2020, the state of Maharashtra in India produced nearly 23 thousand metric tons of municipal solid waste per day. It was the maximum amount generated by any state in the country and represented roughly 15 percent of the total waste generated by the country that year. Other significant contributors were Uttar Pradesh, Tamil Nadu, and West Bengal. In India, one person generates around 2 kg wastes every day so in a year we generate 760 kg waste in a year. This was the cause of concern for Hansu Pardiwala from Maharashtra and started finding solutions.
While Hansu was a social activist and she once came upon a pile of milk packets that cows were eating from heap of garbage. This was the most pressing issue for her and which motivated her to consider a solution for the problem. Amul's cooperative business model, creative marketing approaches, and product diversity are all factors that contributed to the company's success. By adhering to its core values and consistently innovating, the brand has been able to overcome obstacles and keep its market-leading position.
Amul's initiatives for sustainable packaging show the company's dedication to minimising its environmental impact and supporting sustainability overall. Amul is playing a significant part in lowering the amount of garbage produced and fostering a more sustainable future by developing recycling activities and adopting more environmentally friendly packaging solutions.
The "Har Ghar Hara Ghar" campaign from Amul is an admirable effort that shows the company's dedication to advancing sustainability and environmental preservation. The programme significantly contributes to building a more sustainable and environmentally friendly future by encouraging people to plant trees and care for their environment.
Keywords: Hansu Pardiwala, Sustainable Development, Amul Cooperatives
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