Original Research Article
Year: 2020 | Month: January-March | Volume: 4 | Issue: 1 | Pages: 5-17
A Study on Awareness and Attitude of Female College Going Students towards Use of Herbal Cosmetic Products in Central Kashmir, Kashmir
Bilal Ahmad Bhat1, Syed Sabahat Ashraf2, Farhana Shaheen3, Nusrat4, Naveena Nazim5, Sadiqa Shafiq6
1Division of Social Science, Faculty of Fisheries, Rangil Ganderbal, SKUAST-Kashmir, J&K
2Regional Research Institute Of Unani Medicine, Naseem Bagh Campus, University of Kashmir, Hazratbal. Srinagar, Kashmir, J&K
3Department of Zoology, University of Kashmir, Hazratbal, Srinagar, Kashmir, J&K
4IMFA, University of Kashmir, Hazratbal Srinagar-190006, J&K
5College of Temperate Sericulture-Mirgund, SKUAST-Kashmir, Post Box No.674, GPO-Srinagar Kashmir, J&K
6Institute of Home Science, University of Kashmir, Hazratbal, Srinagar, Kashmir, J&K
Corresponding Author: Bilal Ahmad Bhat
ABSTRACT
Introduction: The desire for good looks since the dawn of history has been part of human life. Worldwide as per the available literature people were using cosmetics for health benefits. There is an increase in the newer products and availability of cosmetics along with an increase in its usage and associated side-effects. The present study was conducted with a view of assessing awareness and attitude of female college going students towards use of traditional cosmetics in Central Kashmir, Kashmir.
Material and Methods: A cross-sectional study was conducted among the female College going students of Jammu and Kashmir. The survey was conducted during 2018-19 in different colleges of Jammu and Kashmir. A well designed validated questionnaire was used to collect the data at random from 400 female students using stratified random sampling technique.
Results: 400 female College going students participated in the present study. It was reported that majority (45.5% Science stream, 36.5% Arts stream) of the respondents were of the opinion that use of cosmetics enhanced their personality. Further, majority (72.5% Science stream, 68.5% Arts stream) respondents preferred natural cosmetics as they believe they are having no side effects. The respondents for beauty advice follow Beauticians (6.5% Science stream, 5.0% Arts stream), Print/Electronic Media (35.5% Science stream, 38.5% Arts stream), Dermatologist (24.5% Science stream, 21.5% Arts stream) and Friends (33.5% Science stream, 35.0% Arts stream). The respondents in majority told that they spend Rs 150-250 per month for cosmetics (45.5% Science stream, 48.0% Arts stream).
Conclusion: In general people have started utilizing cosmetic products seriously throughout the world. The uses of Herbal cosmetics are gaining preference over the years and the occurrence of adverse reactions because of other cosmetics showed a growing trend towards herbal ones. The traditional cosmetic uses enhance physical and mental well-being, strengthen the immune system, increase stamina and reduce fatigue etc. The results of our study showed that advertisements are very helpful in creating the awareness among the female college going students but they are failed to build strong perceptions in the mind of consumers.
Keywords: Cosmetics, Students, Herbal Cosmetics, Kashmir, Statistics
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